Hajar Daide is a Moroccan multidisciplinary designer whose work bridges ancestral craft and contemporary form.

Originally from Ouled-Teima and a graduate of the National Institute of Fine Arts in Tetouan, she draws from traditional techniques to create objects and installations that carry cultural memory while embracing the modern.

Through a practice rooted in experimentation and storytelling, Daide reimagines heritage as a living, evolving language — one that connects the handmade with the contemporary, and the personal with the collective.